The motto for this Trade Fair in 2014 was Nachhaltigkeit, and where better to find us!! :D
Sustainability is a word both my world understand, its one upfront word we use in our campaign with the communities who produce our coffee. No we dont 'sing' the songs of certifications this and that...
For us its very important that our people produce coffee that is within the ecological , economical and social limits that respect the crop and the farmers. We want to ensure abundant supplies of high quality coffee in the long-term; while at the same time asuring our consumers that the standards and social and
environmental practices have been followed by each and every farmer in our project......At the same time we lean heavily on the economic part of it..hej! those farmers have been poor long enough! For us the real proof of a business is that it leaves something over the long term for society.
The trade fair saw us also launch ( due to demand) a new addition to the line of our products:
At the fair we met amazing people and gathered a lot of information regarding sustainable development projects, information which ofcourse we will share with you our amazing family!